战略研究 · 市场调研 · 数据分析 / Strategy Research · Market Intelligence · Data Analysis
Hometown: 湖北 · 石首 | Born: 1992
战略分析 & 市场调研 / Strategy & Market Research：90%
AI与编程 / AI & Programming：85%
数据与财务报表分析 / Data & Financial Analysis：82%
英语与文字功底 / English & Writing：85%
2017 — 2020 沈阳大学 · 经济学院 (Shenyang University · School of Economics) 产业经济学 · 学术型硕士 (Industrial Economics · Academic Master) 沈阳 - 宏微观经济学、会计学、产业组织理论、计量经济学 / Micro & Macroeconomics, Accounting, Industrial Organization, Econometrics
2012 — 2016 武汉轻工大学 (Wuhan Polytechnic University) 金融学 · 学士 (Finance · Bachelor) 武汉 - 宏微观经济学、货币银行学、金融市场学、会计学、财务管理 / Micro & Macroeconomics, Money & Banking, Financial Markets, Accounting, Financial Management
2026.01 — 至今 某制造业公司 (A Manufacturing Company) 市场部 · 商业分析师 (Marketing Dept. · Business Analyst) 佛山 家用与商用制冷设备制造 / Residential & Commercial Refrigeration Equipment 外部分析：通过华为「五看三定」框架，看趋势、看市场/客户、看竞争、看机会，对公司的相关决策产生重要的支撑作用。 内部分析：分析财务与业务的销售数据，帮助业务部门多维度了解销售情况及实现自动化分析。 External analysis: Using Huawei's "Five Views & Three Decisions" framework to examine trends, market/customers, competition and opportunities, providing critical support for company decisions. Internal analysis: Analyzing financial and sales data to help business units understand sales from multiple dimensions and automate reporting. 公司收入增长良好。 / Solid revenue growth achieved.
2022.11 — 2025.02 某电商公司 (An E-commerce Company) 战略分析师 (Strategy Analyst) 深圳 3C、小家电类产品跨境电商 / Cross-border E-commerce of 3C & Small Home Appliances 对接总经理，负责战略研究和市场调研。 对公司的竞争判断、品类选择、区域选择、品牌定位、产品开发等起到较好的支撑作用。 Reported to the GM; responsible for strategic research and market intelligence. Provided solid support on competitive assessment, category selection, regional prioritization, brand positioning and product development. 公司业绩增长良好。 / Solid business growth achieved.
2020.05 — 2022.10 某工贸一体型公司 (An Integrated Manufacturer-Trader) 战略研究员（战略管理部） (Strategy Researcher (Strategy Management Dept.)) 广州 消费电子配件、母婴类产品的生产、跨境电商与国内电商 / Consumer Electronics Accessories & Mother-and-Baby Products; Manufacturing, Cross-border & Domestic E-commerce 战略研究：进行宏观、行业、渠道、消费者、产品、竞争等方面的研究，撰写研究报告。 战略管理：参与战略规划；作为战略BP，统筹事业部推进重大战略项目；经营分析，辅助业务单元经营管理。 Strategic research: Conducted macro, industry, channel, consumer, product and competitive research; produced research reports. Strategic management: Participated in strategic planning; acted as Strategy BP to coordinate strategic projects; supported business unit operations through business analysis. /
品类选择研究 (Category Selection Study) - 某电商公司 · 2023 - 基于行业趋势、竞争格局与消费者洞察，输出品类进入与退出建议。 / Delivered category entry/exit recommendations based on industry trends, competitive landscape and consumer insights.
区域选择分析 (Regional Entry Strategy) - 某电商公司 · 2024 - 对比目标区域的市场规模、竞争强度、平台规模与增速，形成区域优先级排序，最终选定了某国家的平台，一直在运行。 / Compared target regions on market size, competition, platform scale and growth rate, prioritizing entry order; ultimately selected a platform in a specific country, which has been running continuously.
品牌战略项目 BP (Strategy Project BP) - 某工贸一体型公司 · 2022 - 作为战略 BP，统筹品牌各部门推进重大战略项目落地。从0到1参与品牌搭建，目前该品牌仍是该公司的重要品牌之一 / As Strategy BP, coordinated brand departments to deliver key strategic projects. Participated in brand building from 0 to 1; the brand remains one of the company's important brands today.
多维度经营分析体系搭建 (Multi-dimensional Business Analytics) - 某工贸一体型公司 · 2026 - 搭建覆盖部门、品类、型号、客户、业务员等维度的销售数据分析框架，并开发程序协助其实现自动化。 / Built a sales analytics framework covering department, category, model, customer and salesperson dimensions, and developed programs to automate the analysis.
工作中的分析框架分为两大支柱：以「战略三层次」为主线贯穿规划与执行闭环，以「营销」为主线落地自创的整合战略营销框架（ISMF）。【相比于战略三层次，DSTE更加核心，但是容易忽略一些关键因素】 / My analytical work rests on two pillars: Strategy, following the "Three Levels of Strategy" framework through the full planning-execution loop; and Marketing, delivered via my Integrated Strategic Marketing Framework (ISMF). [Compared to the Three Levels of Strategy, DSTE is more central but tends to overlook some key factors.]
覆盖公司战略全生命周期 —— 从战略分析、规划到实施反馈，并延伸至组织发展与其他职能。 / Covers the entire corporate strategy lifecycle — from analysis and planning to execution & feedback, extending into organizational development and other functions.
战略分析 / Strategy Analysis：竞争情报、行业趋势、市场洞察、PEST、SWOT / Competitive Intel / Industry Trends / Market Insight / PEST / SWOT
战略规划 / Strategy Planning：公司层战略、事业部层战略、部门战略 / Corporate Strategy / Business Unit Strategy / Functional Strategy
战略实施与反馈 / Execution & Feedback：目标体系、预算体系、绩效体系 / Objectives System / Budgeting System / Performance System
组织发展 / Org Development：组织架构 / Org Structure
其他职能 / Other Functions：经营分析、商业设计 / Business Analytics / Business Design
以整合战略营销框架（ISMF）为主线，从内外部环境分析到营销实施反馈形成完整链路。 / Built on the Integrated Strategic Marketing Framework (ISMF), forming a complete chain from internal/external analysis to marketing execution & feedback.
营销分析 / Marketing Analysis：内外部环境分析、战略问题（双差分析）、企业文化、SPAN / Internal/External Analysis / Strategic Issues (Gap Analysis) / Corporate Culture / SPAN
营销战略 / Marketing Strategy：定位(STP)与竞争定位 / Positioning (STP) & Competitive Positioning
营销策略 / Marketing Tactics：营销组合:产品、品牌、营销、销售、渠道、供应链、职能部门、主策略 / Marketing Mix: Product, Brand, Marketing, Sales, Channel, Supply Chain, Functional Depts / Core Strategy
营销计划 / Marketing Plan：项目管理 / Project Management
营销实施与反馈 / Execution & Feedback：执行跟踪、效果评估 / Tracking / Evaluation
近期国内外重要经济与金融热点，涵盖货币政策、宏观经济、贸易动态、AI投资与资本市场等方向。点击标题可跳转至对应官方或媒体页面。 / Recent key economic and financial developments at home and abroad, covering monetary policy, macroeconomics, trade, AI investment and capital markets. Click a title to open the source page.
链接说明：以下链接指向美联储、中国人民银行、国家统计局、IMF、世界银行、路透社等第三方网站，内容仅供参考，版权归原网站所有。 / Note: The links below point to third-party sites such as the Federal Reserve, PBoC, NBS China, IMF, World Bank and Reuters. Content is for reference only.
新华财经 / Xinhua Finance · 宏观数据 / Macro Data
国家统计局数据显示，9月份制造业采购经理指数（PMI）为50.1%，比上月上升0.3个百分点，在调查的21个行业中有12个行业PMI高于临界点，制造业景气面有所扩大。 / China's official manufacturing PMI rose to 50.1 in September, up 0.3 percentage points from the previous month, with 12 of 21 surveyed industries above the 50 mark, indicating a broadening recovery.
财政部 / 中国人民银行 / MOF / PBoC · 房地产政策 / Housing Policy
财政部、中国人民银行、金融监管总局联合发布通知，自2026年10月1日起对居民新发放商业性个人住房贷款实施贴息，首套、120平方米以下、150万元以内可享，政策实施期暂定1年。 / China's Ministry of Finance, PBoC and NFRA jointly announced a mortgage interest subsidy for first-home buyers, effective Oct 1, 2026, covering loans up to 1.5 million yuan for units under 120 sqm, for a one-year trial period.
美联储 / 新华财经 / Federal Reserve / Xinhua Finance · 货币政策 / Monetary Policy
FOMC于9月16日将联邦基金利率上调25个基点至3.75%-4.00%，为2023年7月以来首次加息。纽约联储主席威廉姆斯表示无需急于行动，但年内或再加息一次，市场对10月加息押注降至约50%。 / The FOMC raised the fed funds rate by 25bp to 3.75%-4.00% on Sep 16, the first hike since July 2023. NY Fed President Williams said there is no rush, but one more hike this year is possible; market odds for an October move fell to about 50%.
中国人民银行 / People's Bank of China · 货币政策 / Monetary Policy
中国人民银行宣布下调抵押补充贷款（PSL）利率0.25个百分点至1.5%，增加科技创新和技术改造再贷款额度2000亿元、支农支小再贷款额度5000亿元，协同发力稳增长。 / The PBoC cut the Pledged Supplementary Lending (PSL) rate by 25bp to 1.5%, increased the re-lending quota for tech innovation and industrial upgrading by 200 billion yuan, and added 500 billion yuan for agricultural and small-business lending.
商务部 / MOFCOM · 国际贸易 / International Trade
中美第八轮经贸磋商就贸易理事会工作规程及对等降税框架达成共识，双方将对各自约300亿美元进口产品降低关税，超过90%的产品将免除相互加征的全部关税，享受最惠国待遇。 / China and the US reached consensus on a reciprocal tariff reduction framework covering approximately $30 billion of imports on each side, with over 90% of products to be exempted from additional tariffs and granted MFN treatment.
联合国贸发会议 / UNCTAD · 全球贸易 / Global Trade
联合国贸发会议《全球贸易更新》显示，今年上半年全球货物贸易额约13.7万亿美元，同比增长12.5%，但价格因素贡献显著，实际贸易量仅温和增长；霍尔木兹海峡通行受阻推高能源与运输成本。 / UNCTAD data shows global goods trade reached about $13.7 trillion in H1 2026, up 12.5% year-on-year. However, price factors contributed significantly, with real trade volume growing only modestly amid disruptions in the Strait of Hormuz.
国际货币基金组织 / IMF · AI投资 / AI Investment
IMF年报援引外部估计称，2026年由私人部门推动的全球人工智能投资可能超过2万亿美元，成为近年来最强劲的经济增长驱动力之一，但债务风险与就业分化问题并行。 / The IMF's annual report cites external estimates that private-sector-driven global AI investment could exceed $2 trillion in 2026, making it one of the strongest growth drivers in recent years, though debt risks and labor market divergence persist.
经济参考报 / Economic Information Daily · 资本市场 / Capital Markets
沪深5218家上市公司上半年合计实现利润3.6万亿元，同比增长19.5%。电子、计算机行业利润分别增长195.4%和58.3%，存储硬件净利润增长超70倍，AI已成为业绩增长的核心引擎。 / A total of 5,218 listed companies on the Shanghai and Shenzhen exchanges reported combined H1 profits of 3.6 trillion yuan, up 19.5% year-on-year. Electronics and computer sectors grew 195.4% and 58.3% respectively, with AI emerging as the core earnings driver.
点击书名即可跳转至相应书籍页面。 / As theoretical support and intellectual inspiration for daily analytical work. Click a title to open its page.
链接说明：部分书目链接指向百度百科（baike.baidu.com）、机械工业出版社教育服务网（cs.cmpedu.com）等第三方网站，内容仅供参考，版权归原网站及原作者所有。 / Note: Some book links point to third-party sites such as Baidu Baike (baike.baidu.com) and CMP Edu (cs.cmpedu.com). Content is for reference only; all rights belong to the original sites and authors.
Email: 17824240893@163.com | Phone: 15827008138 | WeChat: 2293204115 | Location: 佛山 · 中国
基于行业趋势、竞争格局与消费者洞察，输出品类进入与退出建议。
Delivered category entry/exit recommendations based on industry trends, competitive landscape and consumer insights.
对比目标区域的市场规模、竞争强度、平台规模与增速，形成区域优先级排序，最终选定了某国家的平台，一直在运行。
Compared target regions on market size, competition, platform scale and growth rate, prioritizing entry order; ultimately selected a platform in a specific country, which has been running continuously.
作为战略 BP，统筹品牌各部门推进重大战略项目落地。从0到1参与品牌搭建，目前该品牌仍是该公司的重要品牌之一
As Strategy BP, coordinated brand departments to deliver key strategic projects. Participated in brand building from 0 to 1; the brand remains one of the company's important brands today.
搭建覆盖部门、品类、型号、客户、业务员等维度的销售数据分析框架，并开发程序协助其实现自动化。
Built a sales analytics framework covering department, category, model, customer and salesperson dimensions, and developed programs to automate the analysis.
覆盖公司战略全生命周期 —— 从战略分析、规划到实施反馈，并延伸至组织发展与其他职能。
Covers the entire corporate strategy lifecycle — from analysis and planning to execution & feedback, extending into organizational development and other functions.
以整合战略营销框架（ISMF）为主线，从内外部环境分析到营销实施反馈形成完整链路。
Built on the Integrated Strategic Marketing Framework (ISMF), forming a complete chain from internal/external analysis to marketing execution & feedback.
国家统计局数据显示，9月份制造业采购经理指数（PMI）为50.1%，比上月上升0.3个百分点，在调查的21个行业中有12个行业PMI高于临界点，制造业景气面有所扩大。
China's official manufacturing PMI rose to 50.1 in September, up 0.3 percentage points from the previous month, with 12 of 21 surveyed industries above the 50 mark, indicating a broadening recovery.
财政部、中国人民银行、金融监管总局联合发布通知，自2026年10月1日起对居民新发放商业性个人住房贷款实施贴息，首套、120平方米以下、150万元以内可享，政策实施期暂定1年。
China's Ministry of Finance, PBoC and NFRA jointly announced a mortgage interest subsidy for first-home buyers, effective Oct 1, 2026, covering loans up to 1.5 million yuan for units under 120 sqm, for a one-year trial period.
FOMC于9月16日将联邦基金利率上调25个基点至3.75%-4.00%，为2023年7月以来首次加息。纽约联储主席威廉姆斯表示无需急于行动，但年内或再加息一次，市场对10月加息押注降至约50%。
The FOMC raised the fed funds rate by 25bp to 3.75%-4.00% on Sep 16, the first hike since July 2023. NY Fed President Williams said there is no rush, but one more hike this year is possible; market odds for an October move fell to about 50%.
中国人民银行宣布下调抵押补充贷款（PSL）利率0.25个百分点至1.5%，增加科技创新和技术改造再贷款额度2000亿元、支农支小再贷款额度5000亿元，协同发力稳增长。
The PBoC cut the Pledged Supplementary Lending (PSL) rate by 25bp to 1.5%, increased the re-lending quota for tech innovation and industrial upgrading by 200 billion yuan, and added 500 billion yuan for agricultural and small-business lending.
中美第八轮经贸磋商就贸易理事会工作规程及对等降税框架达成共识，双方将对各自约300亿美元进口产品降低关税，超过90%的产品将免除相互加征的全部关税，享受最惠国待遇。
China and the US reached consensus on a reciprocal tariff reduction framework covering approximately $30 billion of imports on each side, with over 90% of products to be exempted from additional tariffs and granted MFN treatment.
联合国贸发会议《全球贸易更新》显示，今年上半年全球货物贸易额约13.7万亿美元，同比增长12.5%，但价格因素贡献显著，实际贸易量仅温和增长；霍尔木兹海峡通行受阻推高能源与运输成本。
UNCTAD data shows global goods trade reached about $13.7 trillion in H1 2026, up 12.5% year-on-year. However, price factors contributed significantly, with real trade volume growing only modestly amid disruptions in the Strait of Hormuz.
IMF年报援引外部估计称，2026年由私人部门推动的全球人工智能投资可能超过2万亿美元，成为近年来最强劲的经济增长驱动力之一，但债务风险与就业分化问题并行。
The IMF's annual report cites external estimates that private-sector-driven global AI investment could exceed $2 trillion in 2026, making it one of the strongest growth drivers in recent years, though debt risks and labor market divergence persist.
沪深5218家上市公司上半年合计实现利润3.6万亿元，同比增长19.5%。电子、计算机行业利润分别增长195.4%和58.3%，存储硬件净利润增长超70倍，AI已成为业绩增长的核心引擎。
A total of 5,218 listed companies on the Shanghai and Shenzhen exchanges reported combined H1 profits of 3.6 trillion yuan, up 19.5% year-on-year. Electronics and computer sectors grew 195.4% and 58.3% respectively, with AI emerging as the core earnings driver.